Future of Flash------------------------------------------------------------------------------

Fred: I really believe that you're going to see Flash as the UI layer to desktop applications, Web apps and device apps. People will be using it so they don't have to stick with the Mac toolbox or the Windows toolbox, which is by far the fastest and easiest way to develop an interesting UI. I think we'll see a lot of horrid experiments in that. It's nice to develop for television in Flash because you don't have to deal with all the issues TV design brings up.

Logan: There's a job I'm working on with Apple, developing a series of live broadcast events where the user can select their stream as it's going along. The idea is, you're watching a live broadcast and it's a four-camera shoot. The user can then select a camera. It's using Flash as the UI to get to these video streams. So I think Flash and QuickTime and streaming is growing rapidly and I'm really excited about it.

Fred: With a lot of apps that we've been developing, almost everything is inside of Flash. It's a real hassle-free application. It'll live anywhere and you don't have to imagine where it is on the desktop. We do a lot of Flash games and it's an easy sell, and compared to doing that in Java or any other application it's so much easier. It works the same everywhere you play it.

Donna: Unicast has this great technology called the superstitial, and I'd like to see more advertisers using that. It loads in the background and if it's done well it doesn't disrupt the user experience much. Advertising was always supposed to be about brand awareness. With TV and billboards we don't think about measuring what an audience's initial perception is. And I wish we could get away from that. I think ad agencies need more education to explain to them that Flash will save them as opposed to going with the banner, which is not looking good these days